APPLE x REDBULL:
Island Hopper
To launch the upgraded Action Mode on iPhone 17 Pro, we put its stabilization to the ultimate test. We dropped it into one of the most ambitious motocross builds ever attempted, a 2,316-foot line of jumps stretched across open water. With iPhone as the primary camera system, we mounted 40+ devices to bikes, riders, drones, jet skis, and boats - capturing every takeoff, landing, and near miss from inside the action. No cinema rigs. No safety net. Just Action Mode facing the kind of instability it was built for. Island Hopper wasn’t a feature demo, it was a full-send stress test watched by millions.
Awards:
1 Merit, The One Show 2026
Honoree, The Webbys
Team:
ECD: Greg Greenberg & Lucia Orlandi
CD: John Finley, Felix Karlsson
Art Director: Belise Thomas, Patxi Elizalde, Reagan Sweat, Jun Park
Copywriter:
Max Lom-Bor, Ben Bolton, Isaac Ferre
Design: James Taylor, Caca Barabas, Djavan Amorim, Thiago Balassiano
Editor: Mandy Wong
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