BBC SPORT:
This Game Belongs
to All of Us

This film started as an ad for the Women's World Cup. It quickly grew into something else entirely, a love letter from BBC Sports to football fans around the nation.

We created the brand platform 'This Game Belongs To All Of Us' for the campaign, and kicked it off with this sixty second film made with real fans and football artists including a unique flag commissioned from Corbin Shaw.

​Coverage:
It’s Nice That
The Drum
Campaign Asia

Team:
ECD: Rasmus Smith-Bech
CD: Tom Espezel & Nina Beyers
Art Director: Patxi Elizalde
Copywriter: Tom Flynn
Director: Lisette Donkersloot








Doctor Who