BBC NEWS:
Trust is Earned

We made the BBC Brand Guidelines the star of this brand film, ‘Trust Is Earned’ for BBC News. Showing audiences the work that’s done behind the scenes to make sure BBC News delivers the highest quality journalism, proving ‘If you know how it’s made you can trust what it says’.

Awards:
Graphite Pencil, D&AD 2023
1 Gold & 3 Silver, Creative Circle 2023
3 Gold, 2 Silver & 1 Bronze, Promax UK 2023
2 Silver & 1 Bronze, British Arrows 2023
Peoples Voice Winner, Webbys
3x Awards including Best of Show, AICP Post Awards 2023

Coverage:
Ad of the Day, The Drum
Ad of the Day, Campaign
Pick of the Week, Campaign
Ad of the Week, MMA

Team:
ECD: Rasmus Smith-Bech
CD: Becca Pottinger
Art Director: Patxi Elizalde
Copywriter: Tom Flynn
Director: Billy Boyd Cape







Peaky Blinders