BBC DRAMA:
Peaky Blinders S6
Awards:
3 Silver, Creative Circle Awards 2023
1 Silver, 3 Shortlists, Promax Awards 2022
2 Shortlists, Campaign Big Awards 2022
Nomination, British Arrows 2023
Coverage:
Ad of the Day, Campaign
Ad of the Day, The Drum
Photo of the Day, The Guardian
Team:
ECD: Paul Jordan
CD: Tim Jones & James Cross
Art Director: Patxi Elizalde
Copywriter: Tom Flynn
It started with a letter from Tommy Shelby himself sent to Peaky mega fans through DM and social channels foreshadowing the orders to come...
We ordered seven unique artists from across the four nations to immortalise the Shelby Family.
They then became the posters for the final season.
Our Mural by Akse (@akse_p19) revealed our release date
and drove fans and the internet at large wild.
We created special scarves for our take-over of the Birmingham City football club,
using the club’s old name, as it was when Tommy Shelby was growing up.
They became a bit of a hot item after the game was over…
We also hid a portrait of Michael Gray somewhere in the Birmingham Museum of Art.
Try finding it here.
Try finding it here.
Other orders included locating Arthur’s pocket watch (found by a clever fan on @therepairshoptv’s instagram),
keeping an eye out for a shady character on the ‘east side’ (a character’s name discovered in the credits of Eastenders),
and a request to gather some intel from episodes in previous seasons.
And finally, we cut a trailer previewing all the madness to come.